Restaurant Marketing Post-Covid-19

The key to a successful restaurant marketing plan is knowing how to target your audience and how to attract them to your restaurant. After the Covid-19 pandemic, restaurant marketing has become extremely competitive. The big question is how do you compete post-Covid-19? Most of the answers lie in digital marketing. While traditional restaurant marketing ideas may still work, due to the pandemic, the world has largely gone digital, so if you don’t have an online presence, you might as well close up shop. Most restaurant operators assume “online presence” just means having a website and a few good reviews on Yelp. Online presence consists of many different elements such as website, search visibility, social media, email marketing, digital coupons, digital flyers, online reviews, online menu, and online ordering. 

 

Sure, millennials are more likely than any other age group to use technology to research restaurants before making their choice, but they are not the only demographic doing this: 89% of people view menus online before dining out. So be sure that your menu, and whatever other information you make available online, is updated regularly, otherwise you’re shooting yourself in the foot. In fact, 80% of consumers lose trust in a business if their online information is inaccurate.

 

With the responsibilities and pressures that come with owning and operating a restaurant, you may be too busy to put a laser-like focus on your marketing. If that's the case with you, the MenuClub team can develop a marketing strategy for your restaurant, implement it, and bring new and returning customers to your restaurant within a few short months.